Founded in 2012, COLLABORATION GROUP has established itself as a leading entertainment services provider in Hong Kong. With a diverse portfolio that spans PR, Marketing & Advertising; Artiste management & Music Production; Concert Organizer & Promotion, it is dedicated to fostering creativity and innovation in the entertainment industry. The GROUP operates three dynamic labels: COLLABORATION, RIGHT TRACK, and COLL ENTERTAINMENT, each focusing on different aspects of the entertainment sector and standing out as a trusted partner in the pursuit of artistic excellence and success in the entertainment arena.

Our team is well established in Hong Kong, Macau and China market with solid experience in providing diversified solutions for artistes and consumer brand sectors, especially in beauty, lifestyle and luxury retail.

Our Services


We care about you, we create for you, we collaborate with you!

Our company provides comprehensive marketing service to our clients. We aim to create optimized strategy to generate the best result for you.

CREATIVE CONTENT
DEVELOPMENT

  • Marketing Plan
  • Creative Concept
  • Design & Copywriting
  • Video Production

INFLUENCER
MARKETING

  • Social Media Marketing
  • Celebrity and Influencer Deployment
  • Social Seeding
  • Media Strategy

PR & EVENT
MARKETING

  • Event Marketing Strategy
  • Content Development
  • Event Production
  • Publicity Plan

CO-BRANDING
STRATEGY

  • Cross-marketing Analysis and Planning
  • Sponsorship Liaison
  • Advertising Placement Strategy

CHINA MARKETING
SOLUTION

  • China Market Insights
  • O2O Strategy
  • Digital Marketing
  • Celebrity and Influencer Deployment

Our Marketing Solution Process


CONTINUOUS
IMPROVEMENT
STRATEGY FORMULATION Marketing Strategy, Creative Concept
FOUNDATION SETUP Content Development, Influencer Marketing
PRODUCTION & EXECUTION Concept Execution and Production, Video Production, Social Seeding
TRACK & MEASURE Media Relations and Pitching, Performance Tracking
REPORT & ANALYSIS Performance Analysis, Business Optimization Model
MARKETING INTELLIGENCE Market Insight, Competitor Analysis, Industry Research


COLLABORATION commits to delivering comprehensive marketing services and innovative strategies designed to create impactful campaigns tailored to the specific needs of each client, i.e. crafting compelling brand/ product advertising contents, managing PR events, executing strategic social media initiatives, or promotional projects.


Established in 2018, RIGHT TRACK is dedicated to providing an extensive array of services tailored for artists, encompassing management, media relations, music production and publishing, as well as music video and creative video services. Our professional team is devoted to offering comprehensive support to artists in strategizing and advancing their careers.


COLL ENTERTAINMENT specializes in managing all logistical aspects to ensure seamless and memorable live performances. Their effective market events expand the reach by bringing shows beyond Hong Kong and introduce diverse entertainment to the local scene. Both broadening the spectrum of performances available, enriching cultural exchange and audience experiences. Overall, COLL ENTERTAINMENT embraces a holistic approach to deliver a complete experience for both performers and their audiences, whether locally or internationally.

Our Clients


Collaboration Group has worked with myriad clients across multiple sectors including Beauty, Fashion, Gourmet, Lifestyle, Luxury, Property and Supplement and more. We are more than just a PR agency to provide the customized marketing solution to different sectors of clients.


Beauty
Gourmet & Property
Luxury & Fashion
Lifestyle & Supplement

CASE STUDY

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VIDEO PRODUCTION

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MUSIC SHOW PRODUCTION

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Contact Us


COLLABORATION
Tel: (852) 3996 8267
Email: info@collaboration.com.hk

 
RIGHT TRACK
Tel: (852) 3996 8267
Email: kristyli@righttrack.com.hk



1303 Eastern Harbour Centre, 28 Hoi Chak Street, Quarry Bay, Hong Kong