The brand-new products invented by Aaron Kwok. We have created the KV design and TVC to feature the product nature and leverage on the celebrity power to make viral in the market.
Solid vs Liquid, the new lipstick experience - Core idea was to carry over the contrast of "What you see" & "What you get". Focus & tie-in the product USP to create intensive impact/ impression to consumers.
Leverage the influencing power of an international Hollywood star, Jeremy Renner, we have created and launched a TVC with the ambassadors to promote the film festival and Macao.
We have linked the celebrity, Tang Wei, with her most suitable character and product element to create an elegant TVC, which to promote and strengthen the brand image.
Our idea was to create a social media video to reinforce the bonding of MX Mooncakes with Mid-Autumn Festival, so as to build up the branding with festive image.
A short online series were created for Miriam Yeung Youtube channel. Our idea was to combine Miriam’s easy cooking recipes with her friends sharing about kids, family and life.
4 celebs were invited and the video was taken in the enchanting surroundings of Queenstown, New Zealand. Our idea was to synchronize the product characteristics with an innovative demonstration of the Ultra Facial Cream’s performance in withstanding extreme climates.
