YSL Beauté Records
As a branding annual party in 2021, we have cooperated with YSL Beauty to organize an online concert, invited the most famous and upcoming singer attending: Keung To, Juno Mak, Jace Chan and Sophy Wong.
Online Concert |
Celebrity Deployment Marketing
To upfront the branding to worldwide, we have invited several international celebrities to attend Mission Hills in view to draw a viral effect in the world, including Chris Evans, Jessica Alba, Kenny G, Jeremy Renner, Nicole Kidman, Jessica Jung @ Girl's Generation, Hugh Grant, Morgan Freeman, Jay Chou, and also some sport star like Allen Iverson, Figo, Shaquille O'Neal, etc. |
Celebrity Deployment and Video Production
Leverage the influencing power of an international Hollywood star is the most effective way to promote the festival. We have lined-up Jeremy Renner, Donnie Yan and Aaron Kwok as ambassadors to generate a massive noise to the world. Also, we have created a TVC with the ambassadors, and launched it widely.
|
#ThisIsNotWhatYouThink Campaign
Video Creative and Production
Under the global campaign originated by Givenchy Beauty headquarter, we came up with a storyline in localized approach through lens, light, story and style, creating a video featuring the unique style of 4 top-tier celebs which seldom shown in front of the spotlights.
|
Influencer Marketing
Aiming to create viral through online to spread out the love message. Our strategy was to cooperate with charity organization and align with KOLs. Echo to the theme of "Our Full Moon", we have invited Celeb/ KOLs to take a photo with a handheld moon so as to draw social media viral effect.
|
Spokesperson Deployment
In view to generate an explosive publicity in market, our idea was to deploy a well-known celeb who can fit-in to Mainland China, HK and Taiwan market to be the spokesperson. Shawn Yue was our targeted celeb to draw the young, trendy and excitement seeker market awareness.
|