We have been working with YSL Beauté campaign by campaign over the past years, including influencer marketing, social media planning and execution, event organization, etc.
YSL Beauté Records
Online Concert
As a branding annual party in 2021, we have cooperated with YSL Beauty to organize an online concert, invited the most famous and upcoming singer attending: Keung To, Juno Mak, Jace Chan and Sophy Wong.
5 • 30 No Plastic Day

To bring out the message of "No Plastic", relying on our celebrities' connection, we have invited different celebs to join this campaign.
Moreover, we have successfully established a day (30th May) to become the "No Plastic Day", and thus to deliver the urgency of "No Plastic".



Co-Branding Strategy

To maximize the viral effect, only relying on the celeb image is not enough.
We have collaborated with different NGO and business partners (e.g. ECO Drive) to penetrate in different sector.
It thus could amplify the message to the world.

We have worked with Lancôme by project closely, including influencer marketing, social media planning and virtual event organization.
Lancôme Advanced Génifique
The First-ever Online Virtual Event

To promote the hero product, Advanced Génifique, we have invited Sammi Cheng as the curator in the live event and to reinforce the product branding.

Apart from Sammi Cheng, we have also invited Anson Kong & Alton Wong, the members of famous boy band "MIRROR", as MC to interact with our curator, in this way to make a compounded "WOW" noise in market.

Mission Hills, established in 1992, is a key player in the country's fledgling sports and leisure industry. It is also the host, promoter and underwriter of several major golf tournaments.
Celebrity Deployment Marketing


To upfront the branding to worldwide, we have invited several international celebrities to attend Mission Hills in view to draw a viral effect in the world, including Chris Evans, Jessica Alba, Kenny G, Jeremy Renner, Nicole Kidman, Jessica Jung @ Girl's Generation, Hugh Grant, Morgan Freeman, Jay Chou, and also some sport star like Allen Iverson, Figo, Shaquille O'Neal, etc.

We have collaborated with Giorgio Armani by project over the past years. And also, we have continuously worked with them for their yearly project, Hong Kong Film Awards X Giorgio Armani.
Hong Kong Film Awards x Giorgio Armani

Every year, Hong Kong Film Awards will seek different sponsor for the event, and Giorgio Armani is one of them. We have cooperated with them for the pre-event planning and the celebrity deployment and liaison, etc.
International Film Festival & Awards‧Macao (IFFAM) was established in 2016 by MFTPA and MTO. We have worked with IFFAM for 4 years and targeted to build up IFFAM as one of the significant film festivals and industry hub in Asia, also to promote the Macao culture to the world.
Celebrity Deployment and Video Production
Leverage the influencing power of an international Hollywood star is the most effective way to promote the festival. We have lined-up Jeremy Renner, Donnie Yan and Aaron Kwok as ambassadors to generate a massive noise to the world. Also, we have created a TVC with the ambassadors, and launched it widely.

Though our collaboration with international cosmetic brand Kiehl's over 8 years, Kiehl's has built up a great popularity in HK by different creative PR & marketing strategy.
Influencer Marketing
To sustain the social media exposure, influencer marketing is one of the direct means. As a communication agency, we have cooperated with Kiehl's in numerous celebrity and influencer deployment plans, including product launch, new package release and the festive special campaign etc.




UltraAdventure Campaign
Video Creative and Production

In 2017, Kiehl's Ultra Facial Cream has been launched for 12 years. We created a very first skincare reality show entitled as "Kiehl's Ultra Adventure", starting from initial concept development to final production.









The House of Dancing Water was a water-based stage production written and directed by Franco Dragone, premiered in 2010. This incredible production has become the iconic entertainment centerpiece of City of Dreams and is deservedly garnering a growing international reputation as one of the most innovative and awe-inspiring productions to be staged anywhere in the world.
Celebrity Deployment Marketing
To promote THODW widely in Asia, a famous celebrity is most direct way to achieve the purpose. For this project, we have deployed Aaron Kwok, Wu Chun, Aarif Lee as the spokesperson over the years.

Other than the deployment strategy, we have also relied on the celeb for several promotion, including the magazine cover, online interview, etc.


We have been working closely with Givenchy Beauty for 6 years and has been appointed as retainer for the brand for 4 years.
#ThisIsNotWhatYouThink Campaign
Video Creative and Production
Under the global campaign originated by Givenchy Beauty headquarter, we came up with a storyline in localized approach through lens, light, story and style, creating a video featuring the unique style of 4 top-tier celebs which seldom shown in front of the spotlights.
#ThisIsNotWhatYouThink Campaign - Pop-up Store
Based on the global tagline, we launched the first-ever pop-up store of Givenchy Beauty globally. The campaign aimed at building consumer engagement through the interactive experiences and enhance the awareness of the main tagline.

HKMX Mooncakes is the largest mooncake seller in HK that provides quality and innovative mooncakes during Mid-Autumn Festival. We have worked with HKMX Mooncakes for over 8 years.
Pop-up Store
In 2018, themed as "Our Full Moon", we have established a pop-up store for HKMX. Under a giant moon sphere and interactive LED system set up in the middle of the shopping mall, guests could design a personalized rabbit character, and the image would be instantly projected on the screen as an animation.
 
Influencer Marketing
Aiming to create viral through online to spread out the love message. Our strategy was to cooperate with charity organization and align with KOLs. Echo to the theme of "Our Full Moon", we have invited Celeb/ KOLs to take a photo with a handheld moon so as to draw social media viral effect.
China Event Planning and Production
Over the past years, we have planned a series of event marketing for HKMX Mooncakes to enter the China market. Enhancing the viral effect, we have deployed different China celebs to engage in every year.

China Marketing - Social Media Video
Our idea was to create a social media video to reinforce the bonding of MX Mooncakes with Mid-Autumn Festival, so as to build up the branding with festive image.



Igniting Macau with the power and intensity of a lightning bolt, the hugely anticipated Elēkron - the world's first all-electric indoor theatrical stunt show - was organized by Studio City in 2018. We have worked with City of Dreams for over 7 years, and Elēkron was one of their major campaigns.
Spokesperson Deployment
In view to generate an explosive publicity in market, our idea was to deploy a well-known celeb who can fit-in to Mainland China, HK and Taiwan market to be the spokesperson. Shawn Yue was our targeted celeb to draw the young, trendy and excitement seeker market awareness.


Video Creative and Production
Combining the element of all-electric stunt and the image of Shawn Yue, we have created a series of stylish TVC to build up a full of excitement and energetic brand image.



To celebrate the world's first Valentino Beauty Boutique established in Hong Kong, we have collaborated with Valentino to organized different promotion campaign, including influencer marketing, grand opening management, etc.

ZHEN. is an artwork authentication platform powered by blockchain. We have worked with them for their 1st ever collaboration with the well-known Japanese artist, Hajime Sorayama.
Hajime Sorayama X ZHEN.
The first NFT project by legendary artist Hajime Sorayama, in partnership with ZHEN., was launched and exhibited in Hong Kong. We have collaborated with them for the event management, influencer marketing, media handling and social seedings.


Studio City's Indoor Water Park is opened in 2023, becoming the only indoor water attraction in Macau. Studio City's Water Park also became the largest water park in Macau, offering all-weather water entertainment facilities to its customers.

Since the opening of the indoor water park, we have continuously provided celebrity and influencer marketing strategy to Studio City. Some of the events we have assisted with include the "520 星光營," "狂熱DJ派對" and "WAVEFEST."

Contact Us


COLLABORATION
Tel: (852) 3996 8267
Email: info@collaboration.com.hk

 
RIGHT TRACK
Tel: (852) 3996 8267
Email: kristyli@righttrack.com.hk



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